I go deep into a project.
I move between sketching, CAD, prototypes, engineering questions, manufacturing constraints and conversations with the team. I don’t see these as separate activities. Each gives me another perspective on the product.
I see a product as a system of connected decisions: shape, construction, ergonomics, materials, technology, interaction and experience.
At the beginning, I explore these in parallel.
Rather than developing a few fixed concepts too early, I often work with many variations and combinations. I sketch, model and prototype quickly, test what works together and gradually define the principles behind the product.
The goal is to arrive at a clear product direction that brings user needs, technical requirements and business constraints together, and gives the team enough confidence to make decisions and commit resources.
Once that direction is clear, I move into refinement.
Geometry, ergonomics, CMF, manufacturing, graphics and details are developed until the product is ready to move into engineering and production.
The process is exploratory, but it should always lead to clearer decisions.
I prefer direct conversations, small teams and clear responsibilities.
And I want as much of my time as possible to go into making the product better.