I help companies make sure their products actually build the brand rather than just carry the logo.
That can mean defining a shape language, CMF principles, product graphics, interaction principles or shared rules across a family of products.
The aim is not to make every product look the same. It is to establish principles that make products recognisably part of the same brand while allowing each one to solve its own problem.
I’ve worked at the intersection of product, brand, R&D and marketing for more than a decade, helping connect brand strategy with large, complex product portfolios.