Services overview

Our services help you clarify, validate, differentiate, and realize your product vision.

01 Vision Framing

We build the strategic foundation for your product. By clarifying intent, surfacing assumptions, and shaping a relatable story, we create alignment and a product pitch everyone can stand behind.

Activities

  • Assumption Mapping

  • Stakeholder Workshops

  • Opportunity Framing

  • Internal Pitch Development

→ Gathering user insights

Our contextual insights service uncovers nuanced understanding through field research and qualitative interviews. By observing users in their real contexts, we generate insights that reveal opportunities and guide true innovation.

Activities

  • Field and contextual research

  • In-depth qualitative interviews

  • Behavioral observation and analysis

  • Opportunity identification for innovation

03 Product ideation

We explore and refine concepts that make your product stand out. Through a structured creative process, we generate solutions that balance innovation with feasibility, turning your vision into reality.

Activities

  • Concept exploration and rapid prototyping

  • Interaction design and flow modeling

  • Form, ergonomics, and CMF design

  • Innovation workshops

04 Usability Boost

We reduce the cognitive load of complex embedded-system projects. By untangling flows and interfaces, we identify friction, reveal risks, and define exact next steps to improve the user experience.

Activities

  • Current-state journey analysis

  • Interaction and logic assessment

  • Usability and consistency review

  • Prioritized improvement roadmap

05 Implementation Support

We make products ready for launch by collaborating closely with manufacturers and developers. Our work balances feasibility and desirability, ensuring smooth execution from concept to market.

Activities

  • CAD modeling and mechanical engineering

  • Design for manufacturing and design to cost

  • UI design systems and handoff assets

  • Engineering and supplier support

Get in touch to talk about your project.