How design decisions shape products over time
01
Form follows decisions
In physical products, strategy does not become real through intent alone. It takes shape when decisions are embodied in form, materials, and architecture—often long before their consequences are fully understood.
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02
Product strategy is born in industrial design
In physical product development, strategy doesn’t live in plans or presentations. It is formed when decisions about system architecture, manufacturing methods, components and supply chain become irreversible.
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03
Why you can’t act on customer insights anymore
Many teams struggle to act on customer insights. Not because they don’t listen, but because insights surface after key product decisions are already fixed, turning insight into frustration instead of progress.
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04
Your product portfolio becomes harder to explain over time
Product portfolios rarely drift apart by accident. As small, reasonable decisions accumulate across projects, coherence erodes and you start to hear more explanations than simple clarity.
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